A woman in a blue floral shirt breastfeeding a young girl on a sandy beach, with a surfboard nearby and cliffs in the background.

Designed to feel beautiful and protect your skin.

Woman at the beach wearing a blue floral swimsuit and sunglasses, smiling.

Josephina-in-the-sun began as a young entrepreneur wanted to look beautiful while protecting her skin. So, she developed her own swimsuits that did just that!

Now, Josephina-in-the-sun is run by a hard working mom. We are family focused and want to make your days in the water more comfortable, easy, and safe. Our suits are made in the U.S. and are made from hand picked, high quality fabrics. We want to protect your skin!

It can be hard to find sunscreen that is reef friendly and non-irritating on your beautiful skin. We are here to make your life easier by offering UPF 50+ swimwear for both women and children. You may not be able to reach your back but we’ve got yours!

A woman in a blue swimsuit helping a young girl in a floral swimsuit balance on a surfboard on the sandy beach with ocean waves in the background.